Transforming meetings for hybrid teams
Copywriting Strategy Design Web Development
Challenge

Help empower remote and hybrid teams to have more efficient and inclusive meetings. Create customizable meeting agenda templates for common meeting types and an instructional landing page.

Outcome

The meeting agenda campaign was distributed to and used by Owl Labs' audience of remote work supporters. The campaign was a successful driver of prospects and traffic to their website.

Customizable agenda templates


Our client, Owl Labs, a Boston-based video conferencing startup, wanted a way to help empower remote and hybrid teams to have more efficient and inclusive meetings. To do this, we created customizable meeting agenda templates for meetings including project kickoff meetings, board meetings, performance reviews, and more. We included an information-rich landing page with instructions for each template as well as meeting basics.

In order to make the templates accessible to everyone, we made versions in Google Drive and PDF format with customizable elements and instructions for each template. We used Adobe InDesign interactive forms and Adobe Illustrator for design, then adapted each template into a Google Drive version with placeholders for end users to sub in their own logo and personalization.

See the Live Page

“For introverts and remote team members, pre-made agendas and clear schedules can help them to participate more fully and feel comfortable using their time to present.”

Meeting Agenda Templates landing page

Aligning product and content marketing


This project helped Owl Labs with a larger storytelling campaign to enable remote and in-office teams (together called “hybrid”) to work together more easily. With a 360° video conferencing camera as their product, they seek opportunities to incorporate their tech with remote work-focused content. The meeting agenda templates complement their product and mission to enable hybrid teams.

We love working on campaigns that get to align with our own work mentality. We regularly #workfromhome, work on the go, and have video calls with team members and clients around the world. Remote work rules!

Animated product advertisements

Let's work together